Schadenfreude

on Tuesday, June 23, 2009

In a delicious follow-up to my last post on the media's love-fest with President Obama, the news comes out that ABC and NBC have both hit rock-bottom in viewership.

TVNewser has learned the CBS Evening News has once again set an all-time low last week with 4.89 million Total Viewers and 1.42 million A25-54 viewers. But it was also the lowest (since records began in the 1991-'92 season) for ABC's World News with Charles Gibson. The Gibson program drew 6.42 million Total Viewers and 1.77 million A25-54 viewers.
To watch ABC, CBS, and NBC scramble for a reason is both amusing and heart-wrenching at the same time:

Update: Insiders tell us at least one network is looking into the continued impact of the digital TV transition which occurred June 12.

Update (2): NBC averaged 7.75m Total Viewers Mon-Wed but on Thursday and Friday gave their program a different Nielsen code -- "Nitely News." (The correct spelling is "Nightly News"). This is despite the fact that the network had regular coverage on those days. We're trying to determine if the U.S. Open Golf Championship had something to do with the coding change. Had Thursday and Friday been included, the average would have been lower. On Friday "Nightly" averaged 6.29m Total Viewers.

Update (3): An NBC insider tells us, even though the broadcast had full national coverage, the U.S. Open tends to affect viewership so the Thursday and Friday shows were not in the average. NBC says this is normal procedure.
"It was the US Open. No wait, it was the different spelling of the program's name. No, I got it, it was the digital transition. Yea that's it!"

...or it's the fact that 46% of us voted for the other guy last November and are sick of watching you sycophants grovel over every little thing the president does. You finally jumped the shark last week when you guys virtually interrupted normal programming with a special report on how President Obama just killed a fly (gasp) with his bare hands. You showed us your true colors when you decided to give a prime-time slot to Obama to run an infomercial on health care - and then refused to run opposing Republican ads before, during, and after said infomercial. And weren't you the ones who just finished running reports on how cool Obama is for playing golf, even though you chided the former president for doing the exact same? You guys are so biased that even Obama, the venerable anti-Bush himself, had to call you out on your excessive Bush bashing.

Look, you morons can continue to stretch excuses as to why your viewership is down. But as long as you continue your quest to be an unwavering squad of myrmidons in Obama's army, don't whine or be surprised when we stop watching.

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